Economics of Online Marketing

Sunday, December 17th, 2006 Posted in Economics, Internet Marketing | No Comments »

The Brain Talent office used to be the house where Adam Smith lived. So it’s quite an appropriate place to be writing about the economics of online marketing. When I worked in economics I was mainly doing cost benefit analysis for ...

Google Analytics Tutorial

Sunday, December 17th, 2006 Posted in Website Analytics | No Comments »

In one of my last posts I briefly mentioned Google Analytics. Trying to do online marketing without a good analytics package is like trying to drive a car will blindfolded - it’s absolutely impossible and is quite likely to end ...

Click Fraud and billions of lost dollars

Tuesday, December 5th, 2006 Posted in Uncategorized | No Comments »

Reading the Economist today I came across an article titled “Truth in advertising“, the article is about the growing online advertising industry and the issue of click fraud. In the article today the Economist states that the current ad spend ...