Brain Talent's mission is to help you increase your sales by spending your online marketing budget in a more clever way.
Online marketing can be the most cost effective way of selling but most businesses are failing to get the best value for money from their spend. We can help you get measurably better results.
Brain Talent Expertise
Brain Talent's founders each have more than a decade of experience of online marketing working with companies such as Dell, Guinness PLC, McCann-Erickson Worldwide, Peugeot and Royal Bank of Scotland. Contracts have ranged from pay per click advertising management to strategic assignments but have always focused on hitting targets and increasing revenues.
Recent successes from the Brain Talent team have included reducing an employment agency's click fraud by half, helping a software company increase its Google Page Ranking by 400% and boosting traffic for an online learning company by optimizing the keywords on their website. All these customers can show a measurable sales benefit from our work.
Sooner or later anyone involved in online marketing is going to have to do some link building. Link building simply getting other sites to link to your site. In the SEO industry most people focus on link building for the search engines but of at least equal importance is the obvious fact that it will increase traffic simply by people following the links. Read the rest of this entry »
Most website owners I speak to are much more concerned about traffic volumes than they are about conversion ratios; but if you think about it increasing the conversion ratio on a website from 2% to 3% will have the same effect as increasing the traffic coming to the site by 50% but it’s almost certainly much cheaper and easier to increase the conversion ratio. Read the rest of this entry »
The Brain Talent office used to be the house where Adam Smith lived. So it’s quite an appropriate place to be writing about the economics of online marketing.
When I worked in economics I was mainly doing cost benefit analysis for government projects and I also spent some time studying the impact of broadband on a country’s economy. This sounds a huge distance away from online marketing and it is but a lot of the economic tools are the same. Read the rest of this entry »
In one of my last posts I briefly mentioned Google Analytics. Trying to do online marketing without a good analytics package is like trying to drive a car will blindfolded - it’s absolutely impossible and is quite likely to end in an expensive disaster. Fortunately Google Analytics is pretty simple to setup in three steps. Read the rest of this entry »
Reading the Economist today I came across an article titled “Truth in advertising“, the article is about the growing online advertising industry and the issue of click fraud. In the article today the Economist states that the current ad spend on internet advertising is $27 billion a year and by 2010 this is expected to increase to $61 billion a year. With current click fraud rates around 10%, advertisers are looking at potential loses of $2.7 billion increasing to $6.1 billion in 2010 with questions being raised about what is being done to stop this?
Now in an effort to reassure advertisers about the online advertising market the IAB have started working with the search engines to define what click fraud/invalid clicks are and establish auditing and certification for the industry. Will this result in a drop in click fraud? Not sure, people will always find ways to circumvent the system.
