SEM Training

SEM Training for Marketing Professionals

This training is aimed at marketing professionals who will be responsible for an online marketing campaign. The objectives of the training are:

• Understand the online marketing jargon
• Learn about the PPC vendors
• Get a feeling for the key metrics and what you should be achieving
• Know how to benchmark yourself against your competitors
• Understand what work needs to be done to your website
• Be ready to decide your company’s online marketing strategy

We will tailor this course to you particular requirements.

Training for Web Designers

This course is aimed at web designers who are creating websites for clients who care about online marketing. The objectives are:

• Learn how search engines view website
• Understand the importance of site structure
• Know how to embed instructions for search engines into a website
• Appreciate the importance of dynamic content and blogs
• Be able to create a Google sitemap
• Understand the Google webmaster tools