Website Analytics

Data Collection

The first part of analyzing a website is to gather data. Brain Talent use a variety of tools including:

• cookie based visitor analytics software
• log analysis software
• visitor surveys
• industry traffic surveys

We have frequently found that analysis software has not been properly installed or configured which can result in unreliable data collection.

Data Analysis

Brain Talent customers can see all of the raw data at anytime however it is not always obvious what the numbers actually mean.

A Brain Talent consultant can use the reports to:

• identify failing adverts with low click through rates
• check for click fraud
• identify problem areas of your website
• calculate ROI per advertising channel and per advert
• make sales forecasts based on present performance